Christian Majgaard

Branding guru and former executive of LEGO®

Christian Majgaard was featured in the book by Dutch/British professors Trompenaars & Hampden-Turner as one of the "21 Leaders for the 21st Century". Christian was recognised as the man who recaptured the true mission of Lego.

Topics: Marketing, Branding, Innovation

BIO


Christian was global top executive at LEGO®, responsible for world wide branding, marketing and business innovation. He stood behind numerous marketing successes such as the LEGOLAND® parks, LEGO Mindstorms® robots, the Harry Potter® license and the world´s best selling children’s software.

Before joining LEGO, Christian was senior management consultant with PA Consulting®. Christian left LEGO in 2000 in order to consult and inspire other international companies on their strategy, marketing, innovation and branding, while keeping close ties to LEGO´s owner.

He has inspired companies like Nestlé, Motorola, Bang & Olufsen, Swiss Re, TNT, Disneyland, Deloitte, Heineken, and global institutions such as IMD, ESOMAR and EMPRESA.


He authored the book “13 Hints For Tomorrow’s Brand Builders” as well as numerous articles.

He is acknowledged for turning deep thought into clear messages, compelling examples and not least: great humour.



Highlights from his much entertaining and provocative views:


On Business Innovation:
“The biggest enemy a corporation will ever encounter during change is itself!”
“If you want a new vision I’ll write you one now, but how will you make people change?”


On Branding:
“Upon return from their holiday, have you ever heard your friends say: ” We stayed at a lovely hotel, they had so nice letter heads and brochures!”


On Marketing:
“There is no such thing as a mature market - only tired marketers!”
 Most marketing managers have left the board room to become managers of one way-communication. The only marketing concept that appears to survive these years is their title”! 


On Strategy:
“Any strategy process should begin by seeing the world as it is, yet most strategy meetings are about writing wishing lists to Santa Claus.”




Travels from Denmark 

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