BUYOLOGY

In Lindstrom’s ground-breaking $7 million neuromarketing study, he explores the truth and lies about why we buy. Lindstrom’s New York times and Wall Street Journal international best-selling book peers deep inside the brain (literally) using fMRI to discover the precise areas being ‘lit up’ in response to brand and advertising messages exploring…

•     Why did most people who took the ‘Pepsi challenge’ say they preferred Pepsi but then carried on buying Coca-Cola?
•     Why do the majority of anti-smoking campaigns inadvertently encourage people to smoke?
•     Why does the scent of melons help sell electronic products?

BRANDWASHED

Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Now, he turns the heat on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Lindstrom goes even further by offering workable solutions to the very issues he exposes – defining the balancing act required between marketer and consumer in a way that could revolutionize future branding campaigns.

BRAND SENSE

Lindstrom delves deep beneath the surface to explore the human senses and how these are activated in the decision making process.The reliance on a 2-dimensional sensory advertising world becomes the catalyst to the question: why? We have 5 senses available, Lindstrom contends, why not use them all to make a brand truly touch its market. He explores this notion, and how marketers,armed with this knowledge, are able to push the purchase buttons – stronger than ever before. The WallStreet Journal calledBrandSense “…one of the 5 best marketing books ever published.”

SMALL DATA

“A modern-day Sherlock Holmes. An original and inquisitive mind, harnesses the power of “Small Data” in his quest to discover the next big thing.” Time Magazine

Hired by the world’s leading companies to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas observing people in their homes to uncover their hidden desires and ultimately a multi-million dollar product.